The important difference to understand when deciding between brokerage services and appraisal services is that while each approaches the same price or value problem, they do so in different ways and can arrive at different conclusions.
 
A brokerage service will advise you about marketing options and then put them into action with your approval, for a percentage of the transaction price. The price is determined by the market - you accept it or you don't.

A transaction broker owes you limited loyalty and confidentiality while a single agent owes you obedience and complete loyalty.
 
An appraiser is like a machine - you order the appraisal, the appraiser completes a report and sends it to you. You have no say over the scope, observations or conclusions of the appraisal. It is written to be unbiased and frequently must be relied upon by third parties so transparency is required by the State of Florida and the Appraisal Institute. This is why an appraisal is fee-based rather than a percentage, and payment is usually required up front.
 
Any transition between these services requires full disclosure so that the public interest is served at all times based on our state and industry credentials. The line between the services must never be confusing.